Burned, but never destroyed.
Grimbergen Abbey was founded in 1128. Over the centuries it was burned to the ground three times — and rebuilt every time. The Phoenix symbol isn't just branding. It's history.
Legendary, but contemporary.
We connected the brand's rich history with its modern-day relevance by blending visual styles in both the key visual and the film.
The story of Grimbergen was told through the beer itself — watch how beautifully it plays in the light.
