For Battery and Binance we developed an instant win promo mechanic, all creative, and a limited-edition can design.
The collaboration hit the target audience perfectly — who better than young people to be interested in crypto? And potentially ready to install the Binance app and discover a new energy drink. Especially when Bitcoin is on the line.
It worked so well that during the first promo period, the limited cans were impossible to find on shelves.
The most entrepreneurial customers were even reselling them on classifieds sites. Our team wasn't immune either — we hunted for the promo cans, bought them across shops, and tested our luck along with everyone else.
