A sharp-witted pharmaceutical campaign that exposed the danger of cheap, untested copycat products — and made audiences think twice before choosing an 'analogue'.



Choose what's been proven by people and time. Atoxil has held its standard on the Ukrainian market for over 15 years.





Client: Orisil-Pharm
Director: Maksym Marchenko
Tell us your brief. We'll tell you honestly whether we're the right fit — and if we are, you'll have a proposal in 48 hours.